ABOUT

Who are we?

1221 Concept is a refined multi-concept space born from transformation.

Formerly known as Ouroboros, our journey began as a retail concept and evolved into a curated destination where art, design, and self-expression intersect. Located in the heart of San Francisco at 1221 Divisadero Street, 1221 Concept brings together niche perfumery, artisanal sunglasses and accessories, hairdressing, digital art, and an intimate venue for private events and creative gatherings.

The name 1221 Concept represents balance and equality, values shared by the passionate partners behind the project. This sense of equilibrium guides everything we do: the brands we curate, the experiences we create, and the community we nurture. For us, true luxury lies not in excess, but in intention, craftsmanship, and meaningful exchange.

We do not seek to surprise.
We seek authenticity.

Every detail reflects what we genuinely love, thoughtfully selected and carefully presented. We invite you to experience what inspires us and to make it your own.

Ouroboros Concept Store team (Before)
1221 Concept team (Now)